1: Case Studies
Writing/Strategy/Interviewing
01
Crafted For
Juniper by IMC
BigPanda
High-Level Goals
Thought leadership | SEO Ranking | Subscriptions
Notes
Each of these case studies came from a company with very different content marketing needs. With Juniper, I strategized, standardized a layout, conducted interviews, and ultimately wrote all the copy—the reason I say I built their collection from scratch. The BigPanda case studies, meanwhile, came from a brief and were much more straightforward in my contribution (copywriting).
(Click image for full PDF)
2: Whitepaper
Writing/Strategy
Crafted For
Juniper by IMC
High-Level Goals
Thought Leadership | Lead Creation | Lead Quality | Subscriptions
Notes
This whitepaper was a labor of love for me. While my division was laid off just before it saw publication, it and the email campaign I built promoting it (included in my email section) are some of the best work I've done.
3: Blog Content
Writing/Strategy/Scheduling
Crafted For
Juniper by IMC
BigPanda
Envisage
High-Level Goals
Thought leadership | Lead Generation & Quality | SEO Ranking
Notes
I have written a lot of technology blogs in my career. Each of these pieces is a standout for an individual client or in-house employer. I include these three because they are quite variable in terms of the voice they present and content they offer.
4: Email Content
Writing/Strategy/Scheduling
Crafted For
Juniper by IMC
High-Level Goals
Thought Leadership | Lead Generation & Quality | Whitepaper Downloads
Notes
The first email in this collection was sent to tenants at IMC's High Point Market, informing them of IMC's new wholesale SaaS platform. The second went to existing SaaS customers and prospects to let them know about the whitepaper (featured on the first page of this portfolio).
5: Landing Pages
Writing/Strategy/Campaign Alignment
Crafted For
Thaynes Marketing
Juniper by IMC
High-Level Goals
Lead Quality | Lead Generation | Conversion | Education
Notes
My landing pages get results. Here I include two of my recent creations: a HubSpot service landing page for Thaynes Marketing and a whitepaper landing page I wrote, developed, and strategized for Juniper by IMC.
Now that you've seen what I do, let's talk about the cool stuff we can make together.
I'm available for freelance projects and would love to talk about your needs.